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Introducing Ambikkau - Malaysia's first AI-powered social site by Asklegal, Cilisos, RojakDaily & SoyaCincau

3 months ago UiHua

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This article is for general informational purposes only and is not meant to be used or construed as legal advice in any manner whatsoever. All articles have been scrutinized by a practicing lawyer to ensure accuracy.

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KUALA LUMPUR, 1ST APRIL 2019 – The shift in Malaysian online media consumption and advertiser priorities towards websites that focus on fast viral content has resulted in an unexpected partnership – online portals RojakDailyCilisosSoyaCincauSosciliand Asklegal are excited to announce the launch of AMBIKKAU.COMa new social content aggregator news site.

In just three days after a soft launch on 28th March 2019, the site has already garnered 40,000 pageviewsas a dual-language social news site for Malaysians to get their daily fill of:

  • Lifestyle news
  • current trends
  • tech news & insights
  • sociopolitical insights
  • legal info & education

A few short years ago, Cilisos, SoyaCincau, RojakDaily and AskLegal were trailblazers in the “new wave” of online media, gaining a following for their unique approaches to content in their respective areas of focus. However, in the past year, they’ve noticed a trend of traffic moving towards fast, sensationalist articles. Advertisers have followed suit, looking for ever more highly trafficked sites, to post their ads to the widest audiences.

AmbikKau was idealized as a solution to the problems above, leveraging on our existing strengths with a focus on fast turnaround and guaranteed virality. In 3 days since launch, the site has already garnered 40,000 views. Existing writers are being used from each parent site have been trained to focus on speed and efficiency in writing – maximizing reach at any cost. Soon though, AmbikKau might not even need writers, with SoyaCincau’s proprietary AI-based writing technology, CV Control, which finds content online, and instantly writes an article with minimal human intervention.

Some of the amazing content that the Ambikkau team and CV Control have found on the internet

SoyaCincau Editor-in-Chief Amin Ashaari explains how it all came about, “It’s a numbers game, high traffic wins quality.  And clients are ok with that too, all they want is numbers, so we’re seeing if CV Control can generate results faster than any real journalist.”

The name Ambik Kau was coined by Cilisos Editor-in-Chief, Chak Onn Lau who describes the inspiration as, “We wanted our readers back, so we have to ambik your attention, ambik your time, ambik your loyalty, and most importantly, we have to ambik kau.” Soscili’s editor, Iqbal Fathki, echoed his sentiments, saying ““Tak ingat senang camne. Entah ngapa kerja cam bangang sebelum ni nak tulis panjang panjang

UiHua Cheah, Editor of Asklegal.my, emphasizes the importance of adapting to change: “Cockroaches and dinosaurs once existed together, but only one survived extinction through adaptation and evolution. If we hold on to traditional definitions of ‘fluff content’ and ‘journalism’, what we’re really asking ourselves is…do we want to be a dinosaur, or a cockroach?”

RojakDaily head Amresh Jessey sees Ambik Kau as the new future of Malaysian media, “It’s like Captain Planet. In the darkest hour, five separate elements that combine to create something new, powerful, and exciting. But you always gotta have Heart.”  

For more of the coverage that sets the world abuzz, visit ambikkau.com or at facebook.com/ambik99

Tags:
artificial intelligence
social media
news
entertainment
ambikkau
rojakdaily
soyacincau
cilisos
soscili
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UiHua

Chief keyboardist at Asklegal. Don't ask me legal questions. Ask me about the tramp joke instead.


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